What are the symbols in cosmetic packaging design?

In cosmetic packaging design, symbols mainly refer to symbols such as brand, graphics, text, color, shape, etc. These symbols are used to convey product concepts or product information. These symbols not only have the meaning of expressing things, but also have certain emotional and aesthetic meanings.

The words and symbols on cosmetic packaging are the basis for consumers to choose cosmetics. The text on the outer packaging of cosmetics mainly includes: trademark, product name, production license number; product use; production date; shelf life; manufacturer name and address; production capacity or weight; fragrance; main raw materials; usage; precautions and safety Warning; storage conditions and methods.

These text descriptions are usually very simple and are mainly based on descriptions. According to the clever commercial layout of the content to be expressed, the manufacturer's positioning, distinguish the primary and secondary, and arrange uniformly in the limited cosmetic packaging space according to the situation to achieve the best effect. The specific usage method of cosmetics is explained in detail in the packaging box.

The packaging of cosmetics is a colorful world. Different brands of cosmetics are represented by different color symbols according to the characteristics of their products. Green is a symbol of nature, reflecting the vitality, sensibility and freshness of life. Various shades of green are one of the most commonly used colors in cosmetic packaging; red is also the most commonly used color in cosmetics, especially black or white; purple, gold, and black are color symbols that symbolize mysterious and noble styles, and these colors are often used Used to represent high-end cosmetics.

If in the packaging of cosmetics, brand symbols, color symbols, and graphic symbols are the embodiment of individual cosmetic symbols, and text symbols are the embodiment of common cosmetic symbols, then cosmetic morphological symbols should be symbols that coexist with individuals. The packaging form of cosmetics should consider the function and aesthetics of the packaging, such as: what kind of container should liquid, medicine, powder and other items be packed in.

Specific functional requirements make cosmetic packaging forms have their common characteristics. For example, cleansing cream is generally toothpaste; powder and eye shadow are generally in thin boxes; eyebrow pencil, eyeliner, lip liner are generally pen-shaped; cream and night cream are generally canned.

But each brand of cosmetic packaging has its own characteristics, mainly bottle design, especially perfume bottle design. Some of them are straight lines, some are small curves, and some are special.

Products serve people, and packaging has the dual functions of product orientation and consumption orientation. In cosmetic packaging, various symbol elements should be used rationally to form a unified overall product image. Only by breaking through the shackles of traditional concepts, using innovative methods, and highlighting individuality in the shape, color, and pattern of cosmetic packaging, can sales be promoted.
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