What product message did the lipstick case convey during the overall packaging design process?

In today's extremely rich commodities, packaging plays an important role in application. It not only plays an important role in decoration and beautification, but also realizes circulation and transportation and shelf display. At the same time, it can fully convey product information, so that consumers can understand the product and use it easily. Cosmetic packaging is to choose appropriate packaging materials, and to use craftsmanship to make cosmetic decorations that are easy to structure, shape and package according to factors such as the cosmetics itself and the audience's preference.

In today's fierce competition in the market, brand packaging is an important means of marketing and promotion. It attracts consumers' attention through fashionable and exquisite cosmetic packaging with personalized lipstick tubes, conveys the concept of products, and gives cosmetics a second life with packaging design. An important developmental position that has been neglected.

Cosmetic packaging also needs to position the product in detail and fully convey the cosmetic information. Different cosmetics have different positioning, so there are different cosmetic packaging forms, giving customers different visual sensory enjoyment and conveying the information of beauty. The packaging design is not only beautiful, but also the key It is fully displayed on the basis of marketing, conveying the information of the product from the overall packaging design, and making cosmetics stand out in the market.